Sony Announces XQD Memory Cards Just In Time For the Nikon D4 0

One of the most common rookie mistakes made by photography enthusiasts is skimping on memory cards.  Opting for something generic, or worse, cheap. It goes without staying that a memory card is as important as any other piece of camera equipment, in fact more so, since it stores all your data.

With cameras becoming more advanced day by day, it is imperative to invest in a high-performing memory card, such as the newly announced Sony XQD memory cards. No surprises that the announcement comes close on the heels of the impending release of the Nikon D4 , which is a XQD compatible high-end DSLR. The Sony XQD cards when used in conjunction with the D4, can record up to approximately 100 frames in RAW format in continuous shooting mode (10 fps), which is impressive to say the least. According to Sony internal tests, the cards are also capable of blazing fast data transfer rates of up to 1Gbps/125MB/s write and read, something that the conventional compact flash cards fail to deliver.

Interestingly, the folks over at Sony will also realize a USB 2.0/3.0 compatible XQD card reader (model MRW-E80) and an XQD ExpressCard Adapter (QDA-EX1).

“Advanced shooters want to capture the moment in the highest quality possible, and that often means dealing with massive files like RAW images,” said Viviano Cantu, Director of Consumer Media for Sony Electronics. “Memory card technology has done a great job of keeping pace, but these new cards give an entirely new meaning to speed and performance.”

The latest additions to the Sony family will see a February debut and the prices are listed below:

QD-H16 card, 16 GB, $129.99
QD-H32 card, 32 GB, $229.99
Card Reader, MRW-E80, $44.99
ExpressCard Adapter, QDA-EX1, $44.99