RuckStrap is meant to be a strap that can carry everything you need for a day of shooting. In addition to the camera, you can also strap in your drivers license, credit card, cash, memory cards, sunglasses, pens and extra batteries / film and I’ll bet a comb and a little Brylcreem as well..
Price and availability are unknown, the only info we’re given at HoldFast is ‘Releasing Soon’. As this strap isn’t exactly new, perhaps it’s a work in progress or a future project. Holdfast isn’t exactly a production warehouse so if the strap ever does become available, don’t expect large quantities available.