Ricoh‘s new GR is a point-and-shoot camera that packs a DSLR sensor, and it’s $300 cheaper than the Nikon Coolpix A.
Here’s an excerpt from the official press release:
“PENTAX RICOH IMAGING AMERICAS CORPORATION today announced the RICOH GR, an ideal blend of image quality, camera size and price; setting a new benchmark for the advanced compact camera category. The new RICOH GR camera features an APS-C-sized CMOS image sensor delivering shallow depth of field, exceptional low-light performance and a wide dynamic range for remarkable images across a wide variety of shooting styles.”
At first glance, the Ricoh GR comes with a specs sheet that’s almost similar to that of the Coolpix A. It sports a retro look with 16.2MP APS-C sensor, 25,600 ISO, 18.3mm (28mm-equivalent) f/2.8 fixed lens, 1080/30p AF video, 4 fps shooting, Eye-Fi card compatibility, and pop-up flash.
If you think the $1,100 Coolpix A is just too expensive for your budget, then you can opt for the lesser priced Ricoh GR at around $800. But you’ll have to wait until it becomes available in US stores within next month.