The rise of phoneotography and Instagram has made devices like Polaroid’s instant cameras feel outdated and “old.” That’s why ten former Polaroid employees created the PX Cool film to help preserve the art form and keep it from being forgotten.
The PX Cool, which is part of The Impossible Project, is an improved Polaroid instant film — it’s sharper, more consistent, and develops faster than Polaroid’s own film.
Another cool feature of the PX Cool (pun intended) is its box, which shows a “KEEP ME COOL!” message when the ambient temperature gets too high.
A little background on the project:
“In October 2008 The Impossible Project saved the last Polaroid production plant for integral instant film in Enschede (NL) and started to invent and produce totally new instant film materials for traditional Polaroid cameras. In 2010 Impossible saved analog instant photography from extinction by releasing various, brand new and unique instant films. Therewith Impossible prevents more than 300,000,000 perfectly functioning Polaroid cameras from becoming obsolete, changes the world of photography and keeps variety, tangibility and analogue creativity and possibilities alive.”
The PX Cool is available for purchase at The Impossible Project’s website for $23.49 USD.
What do you think, will the new film help keep Polaroid from becoming obsolete? Or is it inevitable? Let us know in the comments below.