HTC: Optical Zooming In Smartphones Available Within ’18 months’ 0

We all know by now that the dedicated camera market has been badly crippled by the smartphone revolution. DSLRs, however, continue to dominate its market. But HTC predicted that within a year and half, smartphones will gradually creep into the DSLR-dominated territory.

In an interview with Vodafone UK, HTC’s camera expert, Symon Whitehorn, shared his insights on what to expect for the smartphone camera technology in the near future. Here’s an excerpt from that conversation:

“Optical zooming in a smartphone is not too far off at all for HTC. I can’t give too much away, but within 12-18 months we’ll see huge advances in phone optics. That’s why we don’t necessarily believe in doing a high-resolution, photo enlarging solution.

“Currently, if you want to make a really good job of taking a photo that you blow up wall-size, use a real camera.

“Everyone wants optical zooming, and that’s on the horizon. We’re trying to match the performance of dedicated cameras where one piece of glass inside it costs £3000 alone. We’re never going to match that in the short term but we are getting towards those effects.

“Two years ago I would have said that phones will never replace DSLRs. Now I’m not so sure. I think there’ll always be a role for a dedicated camera, like for sports etc., but I think you’ll see the gap closing. Those cameras will become more specialised out of necessity – they can’t match the brain power that we can put into a phone.”

“But I don’t think the camera industry needs to feel totally threatened,” Symon says in closing. “What we’ll see is these things working more harmoniously together. Camera companies will start to embrace the ecosystem we have in phones, and the two will start working in partnerships.”


What do you think of smartphones having the capability of taking photos in the DSLR level?

[Vodafone UK]