Hasselblad Possibly Announcing Family of Digital X-Pan Cameras at Photokina 0

Some camera manufacturers stay in the limelight almost constantly. Canon with the rumor, and finally the release, of their 5D Mark III; Nikon with their D800 and its incredible image sensor; and Leica, with their astronomically priced limited edition M9 just announced today, rarely venture out of the blaring spotlight of camera rumors and news. One company that stays somewhat behind the curtain, however, is Hasselblad.

Last we posted about the camera company, we were letting you know that everybody purchasing an HD4 medium format camera from them would be receiving a complementary copy of the new Adobe Lightroom 4. And today, almost a month later, Hasselblad again jumps onto our radar, this time in rumor news.

It seems the folks over at PhotoRumors were recently tipped off that Hasselblad had a camera release up their sleeve, and that the announcement would be made at Photokina.

The rumor is for a family of either smaller DSLR’s, or a digital X-Pan Camera, which will use a custom sensor to produce wide panorama shots, and which will cost you somewhere between 6 and 7 thousand US dollars.

As the PhotoRumors article explains, the flurry of new activity is likely due to Hasselblad’s being acquired by the private equity fund Ventizz Capital Fund IV. Whatever the reasons behind it though, I’m excited to see what’s next from Hasselblad, both at Photokina and beyond.