Earlier this month, Hasselblad announced that it had reached an agreement with Adobe to “make medium format photography easier and more accessible to the world’s photographers.”
To this end, the camera manufacturer will be shipping out a fully functional copy of Adobe Photoshop Lightroom with every purchase of its medium format Hasselblad H4D cameras at no extra charge beginning on March 12th, 2012.
Now Hasselblad has confirmed that they’ll be shipping out the latest version of the software that was just released a few days ago, Lightroom 4.
According to Hasselblad Global Sales and Marketing Director Chris Russell-Fish, the move is ground-breaking:
“Integrating the Adobe platform with Hasselblad is a ground-breaking step. Changing platforms is always a challenge for time-starved photographers and digital operators but now all users can have the excellence of a Hasselblad image file married to the functionality and ease of use of Adobe Lightroom.”
Adobe spokesperson Tom Hogarty, who is the principal product manager for Lightroom, also expressed his enthusiasm at the partnership.
“We are excited that photographers who purchase a new Hasselblad H4D camera will now easily be able to combine it with the power of Lightroom 4 software. The world of imaging continues to evolve quickly, so it is increasingly important to offer customers innovative and practical software options to refine, showcase and manage their images.”
Adobe Lightroom 4 retails for $149, while owners of previous versions can upgrade for just $79.[Photography Blog 1, 2]