A little while back we told you about a teensy price cut Sigma had made to its SD1 DSLR, and how that price cut essentially meant that people who had pre-ordered the SD1 were out approximately $4,600 – like I said, teensy price cut.
Realizing that people weren’t going to be happy – partially because the unhappy people were banging down their door – Sigma attempted to make amends by setting up what they called the “SD1 Point Support Program,” which allows qualifying customers to claim “40 reward points” good for qualifying products at their MSRP as of Feb. 8th, 2012 – just as long as they register by May 31st.
At the time, we had no idea what the points system entailed or, more importantly, how much of that $4,600 people were going to be getting back; but as of today Sigma has made it clear that 40 points are roughly equivalent to $4,800 worth of merchandise.
And while it’s nice that Sigma have seen fit to essentially throw in an extra couple of hundred dollars in ‘credit’ here, I still think the right thing to do would have been to give the SD1 pre-orderers their money back.
What do you think? Chime in down below in the comments and let us know if you think the point system is fair. All the better if you’re one of the people who’s now 4,600 dollars poorer, but 40 “points” richer.